26.00 Developing software by going back to basics and considering what people really want. 20.30 Marc’s past as an investment banker. 16.30 The importance of aesthetics in business – even in accountancy. 14.00 Introducing this week’s guest, Marc Lehmann, a guy who has created his own online accountancy software. Head over to the Small Business Big Marketing Meetup page for details. 13.00 We’re having a SBBM Meetup on September 25th in Melbourne. 12.00 Can’t catch a break with online marketing? Get it SORTED with Netregistry. 11.30 Head over to 99Designs for all of your professional design, Plus, you’ll get a free power pack worth $99. 5.00 I answer a listener question about the academics of marketing and how relevant all that stuff is in the “real world” of small business. When is the best time to stop thinking of your business as a side project and to fully commit?. The importance of aesthetics for every business – even an accountancy business. Why Marc used a “back to basics” approach to build the Saasu software. Why the world used to demand a great price – but now it wants incredible service across every element of a business. The importance of slowing down using Marc’s “slow code” as an example. Why it’s a good thing if your employees have other business projects on the side. If Marc Lehman is more of a Bill Gates character or a Steve Jobs character. In this session of Small Business Big Marketing, you’ll discover: He also makes sure that the people who work for him have an entrepreneurial spirit that gets carried through every aspect of Saasu’s business operations.įor more marketing GOLD from Marc, you know what to do – hit PLAY on Australia’s #1 marketing show! How does Marc do it? First of all, he completely understands that people are not just investing in a product or service – they are investing in a whole brand ethos and a huge part of that is emotional. 
Now, that same accountancy software, Saasu, has attracted around 100,000 users monthly. And so he went back to basics and created a list of the things that small business owners would really want from online accounting software – leaving all the accountancy jargon at the door. Marc Lehmann, a former investment banker, identified that the online accounting software in the marketplace was not designed with small business owners in mind.
This week’s episode delivers hard proof that absolutely every business niche can deliver their product or service with passion and beauty.
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